Commercial display trends | The global commercial touch display market will reach US$7.6 billion in 2025

Medical displays will register a higher CAGR during the forecast period

The adoption of touch screen monitors is high in the retail, hospitality, healthcare and transportation industries where the dynamic nature of touch screen monitors can improve customer experience and rapidly adopt technologically advanced, energy efficient, attractive and high-end specification display products in the commercial touch monitor market key driving factors. However, customization of touch display devices incurs high costs and the adverse impact of COVID-19 has hampered the market growth.

Retail, hospitality and BFSI sectors will hold largest share during 2020-2025

The retail, hospitality, and BFSI industries are expected to continue to hold the largest share in the commercial touch monitor market. These displays are increasingly being used in retail stores to provide product information and allow buyers to purchase these products without visiting the retail store. They also provide in-store product information and promotional displays of products and services to attract customers. These activities help users easily obtain products with complete information, thereby increasing customer brand loyalty. These displays can create many fun customer engagement activities, such as handy product tutorials and virtual wardrobes where customers can see themselves in the clothes.

The growth of the commercial touch monitor market in the banking industry is attributed to the ability of these monitors to be a cost-effective solution, reducing manual work and minimizing human errors to ensure fast and seamless performance. They are remote banking channels that provide additional convenience to customers and savings to banks in servicing costs. Hotels, resorts, restaurants, casinos, cruise ships have also adopted touch screens in the hospitality industry to enhance customer experience. In restaurants and hotels, touch screens are used in digital signage solutions such as touch screen displays, which enable reliable and accurate order entry through a human-machine interface.

4K resolution witnesses highest CAGR during forecast period

The 4K resolution display market is expected to grow at the highest CAGR as 4K displays offer lifelike images due to higher frame rates and better color reproduction characteristics. 4K displays have huge market opportunities in the near future. Because they are mainly used for outdoor applications. 4K technology provides image clarity that is more than 4 times that of 1080p resolution. One of the main advantages 4K offers is the flexibility to scale and record in high-resolution formats.

Asia Pacific will record the highest growth rate of the commercial touch monitor market during the forecast period

Asia Pacific is the leading region in the production of commercial touch monitors. The region is witnessing significant advancements in the display devices market with the rapid adoption of new technologies including OLED and quantum dots. The Asia-Pacific region is an attractive market for manufacturers of monitors, open touchscreen displays and signage displays, with major companies such as Samsung and LG Display based in South Korea, and Sharp, Panasonic and several others based in Japan. Asia Pacific is expected to witness the highest market growth rate during the forecast period.

However, North America and Europe are expected to be severely affected by the COVID-19 outbreak as they are highly dependent on China as the main supplier of chips and equipment for the commercial touch display industry.